Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.
Customer Relationship Management is important in running a successful business . The better the relationship, the eager it is to conduct business and generate revenue. CRM is a strategy to learn more about your customers' needs and behaviours in order to develop stronger relationship with them because 80% of organization profit comes from 20% of its customers, also when a customer is satisfied or disatisfied, he will tell at least 8-10 people about your products.
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